We all know, SEO is not a piece of cake. It is not easy and takes a lot of time to show results, that is why it is hard for brands to rank on the first SERP of google. Google Adwords is an advertising platform by google, where ads are displayed when a user searches on google. Google Ads improves the visibility of brands. Here are some of the benefits of Google Adwords-
- Faster than SEO
The visibility on Google is much more valuable than any platform. It helps to drive sales by showing the ad exactly at the time where searchers is looking out for a product or service.
- Create ads according to user
You can set your campaigns according to users demographic like age, gender, parental status etc. For example you are a women shoes manufacturer and you observed that your conversions are not so great then you checked out the demographic of visitors. You found that 30-40% visitors are men, then you fixed that by excluding men from you campaign. After a while you observed that you are doing pretty well than before.